Berlin - The word “Ruckizuckifutti” is not only a mouthful - it doesn’t evoke a sense of American lifestyle like its English equivalent “fast food”, either.
But when the German Language Foundation called on Germans to find an alternative for the English term, “Ruckizuckifutti” was one uniquely German suggestion.
The campaign is one of several by advocacy groups who are intensifying their fight against the massive use of English and “Denglish” - a hybrid of the two languages - in Germany’s advertising, television and everyday parlance.
http://www.news24.com/World/News/Less-Denglish-more-German-please-20100727
